Retail Services in the EU - An ancient craft has become a service.
By now you may have repeatedly heard of a "Giacomelli
case" before the Community Trademark Office, from different
sources.
In view of the rumours so created, contrary to their initial
attitude Messrs Giacomelli have now asked us to issue our own
comment about that case.
We took over a CTM application filed by the Italian company Giacomelli
Sport S.p.A. seeking registration also for "retail services",
clearly against the OHIMs guidelines on the matter.
As a general rule, wherever retail services were not registrable
we have adopted the by-description "services of selection
and advice in respect of specialised products, including (list
of the products); services to the public consisting of the selection
and organisation of the offer and sale of (list of the products)
manufactured by others; services rendered making available to
customers the choice and purchase of selected products" in
international class 42, and we believe that you may follow a similar
path.
But recently and progressively retail services have become registrable
as such, in international class 35, in many countries including
countries which are members of the CTM.
So, basically we have come to a situation where domestic applications
for retail services in those countries were granted whereas the
same kind of application for the same countries through the CTM
procedure was bound to rejection.
Giacomelli Sport have interests in the European Union countries
and were willing to go through the CTM registration process in
order to obtain protection for their main business activity: "selling
sport articles", and they shared our opinion that it was
worth arguing against the expected refusal.
So it was, and our appeal for the company Giacomelli was the
leading case on the subject issue, so that quite correctly it
was known as "the Giacomelli case" and it is now known
as "the Giacomelli decision".
We believe that in our world the reasons why retail services
(especially for products manufactured by others) should be registrable
are quite obvious. However, as you know, we do not have good reasons
unless we have good technical reasons; therefore, if you wish
to go through the technicalities of the appeal you may read the
following documents: our statement of grounds , (actually part
of it; we have left out the relevant economic analysis and an
overview of the international scenario on "retail services")
and the (actually part of it; we have left out the relevant economic
analysis and an overview of the international scenario on "retail
services") and the final decision of the Board of Appeal..
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