RFID technologies, QR Codes, holographic labels and special inks are just some of the anti-counterfeiting systems that guarantee the authenticity of a product. Some of these innovations allow complete traceability along the entire production chain.
Traceability offers many advantages and opportunities for making use of instruments of protection, even for marketing and commercial purposes: assisting its end customers by providing them with a guarantee of authenticity, developing targeted sales strategies, better understanding the tastes of their customers, and creating customized offers.
However, investing in anti-counterfeiting technologies requires careful assessment of costs and benefits for your business. The wrong choice could entail excessive burdens or an unsustainable reorganization of work and logistics.
Since 1878 we have been the consultants for innovation.
The professionals of Barzanò & Zanardo have always distinguished themselves with their deep legal knowledge combined with specialized skills in the technological and industrial fields. Through personalized consultation we help you evaluate the impact that these technologies can have on the value chain of your products.
We will guide you in choosing the best tailor-made solution through careful assessment of your needs and potential opportunities: we verify protection prospects offered by the technology, weigh the possible benefits on your logistics, and introduce to you opportunities from the point of view of marketing and CRM.
We are ready to suggest the best possible alternatives offered by our industrial partners, helping you to maximize the value of your investment.